Performance Director shaping sport, culture and community across Saudi Arabia, the wider MENA region and international sport.

I design integrated performance environments where strategy, medicine, psychology and governance connect to support athlete health, organisational capability and sustained performance.

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Applied Performance Support

Personal Coaching

Multi-Sport Programmes

Performance Environments

Online Coaching & Performance Support

Consultancy, performance support and strategic advisory services delivered remotely for organisations, teams and individuals across international sport.

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Who I Work With

I partner with athletes, teams, federations, and sports organisations across Saudi Arabia, Jordan, the wider MENA region, and Europe. I am available for strategic leadership, high‑performance advisory, and applied delivery to optimise elite environments, build institutional capability, and support sustainable daily practice.

Sectors
• Elite Football
• Olympic Sport
• Multi‑Sport Environments

Disciplines
• Sprint & Endurance
• Combat Sports
• Field & Court‑Based Sports

Pathways
• National Teams
• Professional Leagues
• Youth Development

How We Can Work Together

Strategic Leadership & System Design
I design and optimise organisational governance, performance structures, and medical‑athletic frameworks within emerging and highly resourced systems.

Environment Leadership & Performance Delivery
I work directly inside elite and developing operations to support teams, athletes, and daily performance practices with clarity and stability.

Strategic Project Delivery
I deliver full performance audits, governance structure, system building, performance delivery, and workforce development projects from start to finish.

Long‑Term Roles & Sustainable Development
I partner through long‑term roles and contracts to design, build, and oversee comprehensive performance and pathway systems that support sustained competitive success.

All work is fully tailorable. If your organisation’s structural or operational needs are not listed above, we can build a custom mandate.

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Director‑Level Performance Portfolio

A director‑level portfolio demonstrating environment leadership, people and team development, and the system‑level performance work shaping emerging and high‑performance environments across Saudi Arabia, Jordan, the wider MENA region, Europe and global sport.

It provides a clear overview of senior roles, multi‑sport delivery and the systems‑level work shaping emerging and high‑performance environments across elite football and Olympic sport, reflecting applied leadership across diverse governance and delivery contexts.

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Explore my Qualifications, Training & Industry Standards to learn more about my professional development, industry memberships and ongoing commitment to best practice. Qualifications, Training & Industry Standards section

Explore my Clients & Associations to see the organisations, governing bodies and professional networks I have worked with across Saudi Arabia, the wider MENA region and international sport. Clients & Associations section

Bridging the Gap Between Strategy and Delivery

A space for evidence-informed practice across performance, health, wellbeing, and sport. Backed by active leadership in elite football and Olympic environments, this blog delivers practical insights, deep clarity, and actionable strategies grounded in day-to-day team realities to support athletes, coaches, and organisations globally.

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Blog

19 August 2026

Standardising Blood Testing Across Saudi and MENA Sport

19 August 2026

Across Saudi Arabia, Jordan and the wider MENA region, blood testing practices vary significantly between clubs, federations and competitions. Protocols vary between clubs, federations and competitions. Interpretation depends on medical processes, communication structures and where authority sits. Alignment with SCFHS, SAFF, PDPL, FIFA and Olympic frameworks is still emerging and developing, and the gap between policy and practice remains significant.

19 August 2026

3 August 2026

Achilles Tendinopathy in Emerging Performance Environments: What Rehabilitation Delivery Reveals About Building the Middle layer

3 August 2026

Achilles injuries behave differently in real systems. Two pros, one female, one male, two presentations, two distinct paths.

It was assessment → decision → communication → delivery → monitoring → reassessment.

Because rehabilitation is rarely linear.

Here is a snapshot of the pro‑female player’s rehab guidance.

3 August 2026

1 August 2026

Saudi-First System Design: Part 2 — What Sweden’s Olympic Structure Reveals About Saudi Arabia’s Opportunity to Build the Middle Layer

1 August 2026

Federation led systems operate through sport specific autonomy. Each federation defines its own pathway, technical model, and performance strategy. Institute led systems, such as the UKSI or AIS, operate through centralised service provision, offering unified medical, performance, data, and risk management systems across multiple sports.

1 August 2026

Saudi-First System Design: Part 1 — What Sweden’s Olympic Structure Reveals About Saudi Arabia’s Opportunity to Build the Middle Layer

1 August 2026

Saudi sport is entering a phase where long-term performance will depend not only on investment, but on how participation, healthcare, rehabilitation, regional capability, and athlete environments develop together over time.

The next phase is not simply expanding elite programmes or participation independently. It is connecting participation, health, education, digital infrastructure, regional delivery, rehabilitation, and federation pathways into one connected system.

1 August 2026

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  Clients & Associations

  A curated overview of projects and partnerships reflecting the diverse performance needs of clients and organisations across sport, fitness, and wellbeing.

Testimonials

Reflections from athletes, teams, and leaders across Saudi Arabia, Jordan, MENA, and global sport.

Sport Performance

Featured

Abdullah Al‑Sunaid — CEO, Saudi Arabian Fencing Federation

Lama Alfozan — Saudi Arabian Fencer (Epee) Rio Olympics 2016 & Asian Games 2018 Development Squad

Rawan Albutairi — Saudi Arabian Fencer (Epee) Rio Olympics 2016 & Asian Games 2018 Development Squad

Etihad Relationships & Performance Reflections

This section features reflections from Etihad athletes and team members on the relationships, learning, and environment standards that support long‑term development in MENA.

Jenny Bindon 2 x Olympian, International Football Player and Coach, NCAA Soccer Coach, Team Liaison Officer FIFA Women's World Cup Australia and New Zealand 2023, Goalkeeper Head Coach

Lizzie is an asset to any team. Her work ethic and attention to detail are critical to her coaching success.

London City Lionesses - Women's First Team Season 1

London City Lionesses - Women's First Team Season 2

Oscar North - Oxford University

Dr Tony Turner - Programme Director MSc Strength and Conditioning, University of Edinburgh

Caroline Weir - Real Madrid C.F & Scotland International

Personal Coaching

Featured

Sarah Cole - Client

Margarita Egorova & Ian Gale - Clients

Christian Osborne - Client

Jessica Cunniffee - Client

“In the months that following i managed PBs in 10k, 10 miles & half marathon. I was running 30 miles a week injury free :) ’’

Adrian Dunn - Client

“Lizzie is an ideal coach for those people who lack confidence with gym equipment and workout sessions’’.

Jo Mcgrath - Running Performance Client

“ Hey Lizzie - I was the complete beginner and just want to thank you for a great training session. I learnt a lot and you were very inspiring“.

Weightlifting - Course & Classes - Sarah Cole

“Thank you so much for this, and I’m sorry I couldn’t be there for the last session. I have greatly enjoyed the course and am feeling excited, if also a little daunted, by keeping it up. Having a programme is really useful and I will aim to start asap”

Saima Thompson - Client

“Lizzie is the definition of coach and mentor, I used her services in 2017 as i lacked confidence with workout routines and using gym equipment. Lizzie gave me the tools I need to feel my best when exercising. Patient, professional and engaging I enjoyed the sessions and have gained confidence skills for life. This year I called on Lizzie again in a totally different scenario, I had been diagnosed with stage 4 lung cancer.”

Jessica Cunniffe - Client

“What did you value most about these sessions? Lizzie's expertise - she got to the heart of my running issues after about 30 seconds and filled the hour with an amazing amount of content.”

Sue Hill - Client

“ Lizzie has been inspirational to me and has moved me to another level. As a nearly 68 year old it is important to me to maintain physical fitness as it aids mental fitness as well.”

  
  Personal coaching designed to support your goals with clarity, structure, and accountability.

  Qualifications, Training & Industry Standards

  A professional foundation built through accredited qualifications, continuous development, and recognised industry standards across sport, fitness, and performance.

  My Values

  My values guide how I work and how I support the people and organisations I work with. I focus on understanding individual needs and aspirations to help clients achieve what matters most.

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Investing In Mastery & Success

Intelligent Work

Delivering Meaningful Change

Sport Services